LinkedIn Financial Revenue and Contribution to Microsoft-LinkedIn is one of the most popular social media. Commonly, LinkedIn is social media platform that focus on the business and Employment profile. Many people post their achievement, career, and experiences in this platform. Furthermore, LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, market, sell, and learn.
Historically, LinkedIn was Founded in Mountain View, California by Reid Hoffman and the founding team members from PayPal and Socialnet.com (Allen Blue, Eric Ly, Jean-Luc Vaillant, Lee Hower, Konstantin Guericke, Stephen Beitzel, David Eves, Ian McNish, Yan Pujante, Chris Saccheri) on May 5th, 2003. To date, according to Microsoft Annual Report in 2021, LinkedIn has member around 750 million across the nations.
Because huge population of its users, this platform can generate revenue from subscriptions to Talent Solutions, Learning Solutions, Sales Solutions, and Premium Subscriptions offerings. Until 2016, Microsoft acquire LinkedIn for $196 a share with investment value of $26.2 billion. It has become one of the biggest acquisitions from Microsoft. Since its acquisition, LinkedIn has contributed financially to the Microsoft.
The Revenue of LinkedIn from Time to Time
According to Annual report of Microsoft annual report, the revenue of LinkedIn grows simultaneously from year to year. the revenue of LinkedIn in 2017 just USD 2.2 billion and it has become USD 10.2 billion in 2021. Every year the revenue always is in positive performance with increasing revenue from time to time.
The Financial Contribution of LinkedIn to Microsoft
The revenue of LinkedIn always has positive impact on the Microsoft financial conditions and performance. With the annual revenue of Microsoft around 96 billion – 168 billion from 2017 to 2021, the percentage of linkedin’s revenue to microsoft is relatively small in the range of 2% to 6%. Although the minor contribution, in the future, it can be bigger and bigger in financial contribution with the increasing popularity and usefulness of LinkedIn as Social Media Platform.
Bibliography of LinkedIn Financial Revenue and Contribution to Microsoft
Micrososft. 2023. Annual Report. Accessed via https://www.microsoft.com/en-us/Investor/annual-reports.aspx on February 2nd, 2023.
Wikipedia. 2023. Linkedin. Accessed via https://en.wikipedia.org/wiki/LinkedIn on February 25th, 2023.