Meta Platforms / Facebook Financial Performance from Time to Time

Meta Platforms / Facebook Financial Performance from Time to Time

Meta Platforms / Facebook Financial Performance from Time to Time- Meta Platform is one of the biggest technology companies in the United States of America and the World. Basically, Meta Platforms was the parent company of Facebook, Instagram, WhatsApp, and the other subsidiary companies. It was formerly known as Facebook Inc and around October 2021, Mark Zuckerberg (the CEO and Co-Founder of Facebook Inc) announces its new name to Meta Platforms. By the way, Mark Zuckerberg has a plan to build a metaverse, an online world where people can work and communicate in the virtual environment using VR headsets in the future.

Meta Platforms / Facebook Financial Performance from Time to Time- Logo of Company

Historically, Meta Platforms / Facebook inc was founded on January 4, 2004, by Mark Zuckerberg with Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes in the Harvard dormitory room. Mark Zuckerberg then become the pioneer and the CEO of Facebook that led the company to the King of social media until now.  He ends his studies at Harvard University to Build Facebook and his sacrifice and hardworking have come true with Facebook from time to time becoming the global social media and with 2 billion monthly active users in 2020 Based on the Statista Data.

Because of his massive number of users for Facebook and the increasing income of Facebook. Facebook finally bought some other social media. They bought Instagram for $1 billion in 2012 and In February 2014, Facebook purchased the messaging service WhatsApp for $19 billion.  That’s the big deal acquisition to Facebook/ Meta Platform Inc. It can generate tons of money for Facebook.  Nowadays, Instagram has monthly users more than 1 billion users with India, the United States of America, Brazil, and Indonesia as the Top Country users of Instagram. Whats app also has a big impact on Facebook. This is one of the most used mobile messenger apps with around 2 billion active users worldwide.


The Assets, Liabilities, and Equities of Facebook / Meta Platforms From Time to Time


YearsAssetsLiabilitiesEquities
Million US Dollars Million US Dollars Million US Dollars
2021165,98741,108124,879
2020159,31631,026128,290
2019133,37632,322101,054
201897,33413,20784,127
201784,52410,17774,347
201664,9615,76759,194
201549,4075,18944,218
201440,1844,08836,096
201317,8952,42515,470
201215,1033,34811,755
20116,3311,4324,899
Source : Facebook / Meta Platforms Annual Report, 2012-2021

The growth of active users of Facebook, Instagram, and WhatsApp, affects the company’s financial structure. Facebook has become one of the biggest technology companies in the world. The assets of Facebook in 2011 is just 6.3 billion US Dollars with liabilities of 1.4 billion US Dollars. From time to time, it increases gradually. Until 2021, the Assets of Facebook inc reached 165 billion US Dollars and liabilities reached 41 billion US Dollars.  The Net Assets / Equities also grow from 4.8 billion US Dollars in 2011 to 124 billion US Dollars in 2021.


The Revenue and Net Income of Facebook / Meta Platforms From Time to Time


YearsRevenueNet Income
Million US Dollars Million US Dollars
2021117,92939,370
202085,96529,146
201970,69718,485
201855,83822,112
201740,65315,934
201627,63810,217
201517,9283,688
201412,4662,940
20137,8721,500
20125,08953
20113,7111,000
Source : Facebook / Meta Platforms Annual Report, 2012-2021

Based on the Financial Performance of Meta / Facebook, its company showed a positive result with consistent net income from time to time. in 2011, the revenue of the company is just 3.7 billion US Dollars with net income reaching 1 billion US Dollars at that time. By the time, from time to time, Facebook is consistent in getting net income in the 10 years of its business operations. Until 2021, the revenue of Mata / Facebook reaches 117 billion US Dollars and Net Income reached 39 billion US Dollars.

Besides the success of Facebook with consistent generating net income from time to time, this company was shadowed by scandals of the Cambridge Analytica fiasco in 2014. they collected the data of its users for political purposes. But with these scandals, Facebook shares plummet at that time because of the loss of its credibility. But Facebook apologizes for this incident.

Meta Platforms / Facebook Financial Performance from Time to Time- The Graphs of Financial Performance of Facebook

Based on some indicators of financial ratios, Facebook / Meta platform showed positive performance, with some ratios of DER and DAR below one (<1). The debt to equity ratio showed an average value of around 0.2. This value means that the composition of liabilities is about 20% of the Equities, or every 1 dollar equities contains 0.2 dollars liabilities. Meanwhile, in the Debt to Asset ratio (DAR), the average value of Meta platform/Facebook from 2011 to 2021 is about 0.16. This means that the value of liabilities is about 16% of Assets or it means every one dollar of asset contains 0.16 US dollars of liabilities.

Facebook Financial Performance From Time to Time- The value of DER, DAR, and NPM

Based on the Net profit Margin from 2011 to 2021, the Facebook/ meta platform is about 0.27. This value means that the net income is about 27% of its revenue, or every one US dollar of revenue can become a net income of about 0.2 US dollars.

Although of the scandals that happened in the past, Facebook has shown incredible performance with big impact n human lives. They changed to communicate with people. Facebook can connect with people. All people can communicate with others instantly and easily. They can change the culture to communicate and connect with people.  They change the culture of People to socialize with others.

Mark Zuckerberg as the CEO, Co-Founder, and Shareholder has had an impact on the success of Facebook. He become one of the richest people in the World with 67.3 billion US Dollars of real-time net worth as of 3/12/22. Besides Elon Musk, Jeff Bezos, Bernard Arnault, Bill Gates, Larry Page, and Warren Buffett, he is one of the richest people in the world.


Bibliography of Meta Platforms / Facebook Financial Performance from Time to Time

Meta Platforms. 2022. Meta Investor Relations. Accessed via https://investor.fb.com/financials/default.aspx  on March 13, 2022

Statista. 2021. Number of monthly active Facebook users worldwide as of 4th quarter 2021.  Accessed via https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/#:~:text=How%20many%20users%20does%20Facebook,years%20to%20reach%20this%20milestone on March 3th, 2021.

Wikipedia. 2021. Mark Zuckerberg. Accessed via https://en.wikipedia.org/wiki/Mark_Zuckerberg  on March 13, 2022.

Wikipedia. 2021. Meta Platforms. accessed via https://en.wikipedia.org/wiki/Meta_Platforms  on March 13, 2021.

Forbes. 2021. Accessed via https://www.forbes.com/profile/mark-zuckerberg/?sh=745489f33e06  on March 12, 2021

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