Adidas Financial Performance From Time to TimeAdidas Financial Performance From Time to Time

Adidas Financial Performance From Time to Time-Adidas is the main company in the fashion industry. In sports Industries, Adidas still become the main company with diverse products of sports apparel.  By 2021, this company 2,200 own retail stores with 114 independent manufacturing partners across the globe. Based on the production in 2021, Adidas produces 340 million pairs of Footwear, 482 million units of apparel, and 116 million accessories and gear. Based on the employee, the company still employs 61 thousand people around the world.

Along with business development, many investors want to invest in Adidas because of the business prospects of this company. Based on the majority shareholders until August 2023, There are 5 Biggest of ownership in Adidas. The 5 largest shares of Adidas AG is BBR Partners LLC with share ownership of 0.04%, followed by Madison Asset Management LLC (0.01%), Mar Vista Investment Partners LLC (0.01%), Russell Investment Management LLC (0.01%), Kempner Capital Management, Inc. (0.01%).

Adidas Financial Performance From Time To Time- Some Products of Adidas

Historically, this company started with Aldof Dassler creates the sports shoes in his mother’s house together with his elder brother, Rudolf Dassler. On its way, the difference in their views, principles, and incompatibility between Adolf and Rudolf makes them to break up. They work separately. Finally, Adolf established Adidas and Rudolf became the founder of Puma. Officially, in relation to Adidas, this company, Adidas, was founded in July 1924 by Adolf Dassler.

Adidas Financial Performance From Time To Time- The Stars of Adidas

For its long journeys in the Sports Apparel business, Adidas has a special identity in its products. The three stripes also became the identity of Adidas. Now, operationally, this company has its main office in Herzogenaurach, Bavaria, Germany. Based on the country’s production, some production areas are in some regions, especially in Asia with a partnership agreement with local producers. The footwear production were concentrated in Indonesia, Vietnam, and China. The Apparel production was produced mainly in Cambodia, China, and Vietnam.  The accessories and Gear were produced in China, Turkey, and Pakistan.

Adidas Financial Performance From Time To Time-Club that Has Contract with Adidas

Because of the success of their business, Adidas can sponsor some events, clubs, tournaments, and famous sports athletes. Some famous athletes have big contracts with Adidas. Lionel Messi, Mo Salah, David Beckham, and the other athletes are some of the famous athletes that have cooperated with Adidas. At the level of clubs, some famous clubs are also interested in cooperating with Adidas. They have big contracts with Adidas. Real Madrid, Juventus, and Manchester United are some of the clubs that have contracts with Adidas.

The assets, Liabilities, and Equities of Adidas.

YearsAssetsLiabilitiesEquities
Million EuroMillion EuroMillion Euro
20098,8755,0993,776
201010,6185,9954,623
201111,3806,0495,331
201211,6516,3605,291
201311,5996,1185,481
201412,4176,7995,618
201513,3437,6955,648
201615,1768,7216,455
201714,5528,1176,435
201815,6129,2486,364
201920,68013,6227,058
202021,05314,5996,454
202122,13714,6187,519
202220,29614,9455,351
Source : Adidas AG Annual Report, 2009-2022

Based on the Financial Position of Adidas from 2009 to 2022 (Balance sheet), this company keeps stable in guarding its position. In 2009, the assets of Adidas were just 8.8 billion Euro and Equities around 3.7 billion Euro. Meanwhile, after a decade, in 2022, the assets become 20.2 billion euros and equities around 5.3 billion euros.

The Revenue and Net income of Adidas

YearsRevenueNet Income
Million EuroMillion Euro
200910,381245
201011,990568
201113,344670
201214,883524
201314,492790
201414,534496
201516,915640
201618,4381,020
201721,2181,100
201821,9151,704
201923,6401,977
202018,435443
202121,2342,158
202222,511638
Source : Adidas AG Annual Report, 2009-2022

In the financial performance aspects, Adidas AG can keep a consistent net income/profit from time to time. Based on the consolidated income statement of Adidas, the revenue of Adidas in 2009 reached 10.3 billion Euro, with a net income of around 245 million Euro. Meanwhile, in 2022, the revenue and income can still grow. In that year, the revenue of Adidas becomes 22.5 billion Euro and its net income becomes 638 million Euro.

From this view, in the decade, the business of Adidas can grow because the profit of Adidas from 2019 to 2022 showed a positive trend. Statistically, this company can generate a net income from 2009 to 2022.

Debt to Equity Ratio (DER), Debt to Asset Ratio (DAR), and Net Profit Margin of Adidas From 2009 to 2022

Based on some financial ratios, Adidas showed some value in its financial indicators. The Debt to equity ratio is about 1.5. This value is the average value from 2009 to 2022. Basically, the value of 1.5 means that every one dollar of equity contains liabilities of about 1.5 US dollars. Meanwhile, the value of the debt to asset ratio (DAR) is about 0.59 on average. Basically, it means that the value of liabilities is 59% of the assets, or it means that every one dollar of an asset can contain 0.59 US dollars of liability. The value of the Debt to equity ratio (DER) and Debt asset ratio (DAR) showed the financial structure of the company. This value should be low because the lower the value, the better and the healthiest the company.

Based on the performance of the company, the Net profit margin (NPM), Adidas’s NPM value is around 0.050 or 5%. Basically, this value means that the net income of the company is about 5% of the revenue. Overall, this indicator describes the efficiency of the company in doing its business.

Net Sales of Adidas in 2022 and 2021 Based on Its Products and Geographical Region

In terms of business performance in 2022, based on the geographical regions, the main source of revenue / sales of adidas was located in Europe, Middle East, and Africa (EMEA) which contributing of sales around 8.5 billion Euro into Adidas AG. Meanwhile, North America can give the revenue around 6.3 billion Euro and Greater china with 3.1 billion Euro. Furthermore, in the kind of Adidas’s products, The Footwear and Apparel Products still become the main source of revenue. The financial contribution of footwear products are 12 billion Euro and Apparel products can give 8.7 billion Euro to Adidas.


Bibliography of Adidas Financial Performance From Time to Time.

Adidas. 2023. Financial Report. Accessed via https://www.adidas-group.com/en/investors/financial-reports/ on March 30th, 2023.

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