10 World’s Most Popular Car from Toyota

10 World’s Most Popular Car from Toyota

10 World’s Most Popular Car from Toyota-Founded by Kiichiro Toyoda on August 28, 1937, Toyota Motor Corporation has become one of the world’s largest carmakers from Japan with 375 thousand of employees. Until 2023, according to Toyota Annual Report in 2023, Toyota has liquid assets around ¥ 11,373 billion with revenue around ¥ 37,154 billion and net income reaching ¥ 2,451 billion. Many products of car produced by Toyota from SUVs and crossovers, Pickup trucks, Luxury vehicles, Buses with diversified brands. Meanwhile in 2023, Toyota Motor Corporation successfully sold total its vehicle around 8,822 thousand units globally.


The Brand of Toyota Motor Corporation

Among all the brans, there are some popular car brands. These car brands were very popular, and many people bought cars from these brands. Here are 10 World’s Most Popular Car from Toyota. All the data was obtained from Toyota Integrated Annual Report in 2023.  We measured it by sales of unit models globally.


The Rank of 10 World’s Most Popular Car from Toyota in 2023

RankBrand/ SeriesTotal Sales in 2023
Thousand of Units
1Corolla1,538
2Yaris980
3RAV4847
4Hilux648
5Camry642
6Highlander379
7Tacoma260
8Levin195
9Fortuner177
10Avanza175
Source : Toyota Annual Report, 2023


Brief Description of 10 World’s Most Popular Car from Toyota in 2023

The sales of Toyota Cars in 2023 Based on Regions



1. Corolla

Toyota Corolla

Corolla still becomes the most popular brands from Toyota in 2023. Globally, according to Toyota Annual Report in 2023, The line products from Corolla was sold around 1,538 thousand units. Historically, Toyota corolla was firstly Produced since 1966 and now it has 12 generations. Geographically, China, North America, and Europe regions still becomes the main contributors’ markets. According to the annual report database, the sales of corolla in China, North America, and Europe reached 305 thousand units, 301 thousand units, and 186 thousand units, respectively.

2. Yaris

Toyota Yaris

In 2023, the sales of Yaris reached 900 thousand units. In accumulate, it makes Yaris as the third most popular car brand from Toyota. Nowadays, until 2023, Yaris has fourth generations. Historically, the first generation was produced at the 1998 in Paris Motor Show. Geographically, according to Toyota annual report in 2023, Yaris was popular in Europe and Japan. Specifically, the sales of Yaris in Europe and Japan in 2022 reached 215 thousand units and 191 thousand units, respectively. 

3. RAV4

Toyota Rav4

RAV4 also has also become one of the most popular SUV car brands from Toyota. Statistically, in 2023, globally, the sales of RAV4 reached 847 thousand units. Historically, the story of the Toyota RAV4 was launched in May 1994.  Nowadays, RAV4 has 5 generations. Geographically, North America region still becomes the main destination markets of RAV4 with contribution of sales reached 470 thousand units.

4. Hilux

Toyota Hilux

Toyota Hilux is the pick-up models from Toyota. Statistically, the sales of Toyota Hilux in 2023 reached 648 thousand units. Historically, the story of Hilux was started because this product was the result of partnership between Toyota and Hino. Geographically, the Asia Market (excluding China) still become the major contributor with recorded sales of Hilux reached 214 thousand units.

5. Camry

Toyota Camry

Camry also still become one of the popular brand cars from Toyota. In 2023, the sales of Toyota Camry reached 642 thousand units. Historically, the Camry name was introduced in Japan in January 1980 as the name for the four-door sedan version of the second-generation Celica. According to Toyota annual report in 2023, North America and China still become the main contributor markets. the sales of Toyota Camry in North America reached 312 thousand units and China was around 237 thousand units.

6. Highlander   

Toyota Highlander

In 2023, the sales of Toyota Highlander reached 379 thousand units. To date, Toyota Highlander has Fourth generation. Geographically, according to Toyota annual report of 2023, North America and China still becomes main destination market of highlander. Statistically, the sales of Highlander in North America reached 292 thousand units meanwhile, in China, the sales of Highlander reached 146 thousand units.

7. Tacoma         

Toyota Tacoma

Tacoma also has become one of the most popular car models from Toyota. In 2022, the sales of Tacoma reached 260 thousand units. Until 2023, the Tacoma has the fourth generation revealed on May 19, 2023. Geographically, North America still becomes the main market with the sales around 267 thousand units.

8. Levin

Toyota Levin

In 2023, Toyota had successfully sold its Levin by 195 thousand units according to Toyota annual report database. The China still became the main destination market of Levin with sales contribution around 221 thousand units.

9. Fortuner

Toyota Fortuner

Historically, Fortuner is a mid-size SUV manufactured by Toyota since 2004. Nowadays, Fortuner has second generation which was unveiled simultaneously on 16 July 2015 in Australia and Thailand. Overall, in 2023, the sales of Fortuner reached 177 thousand units in 2023.

10. Avanza  

Toyota Avanza

Avanza is multi-purpose vehicles (MPV) developed by Daihatsu and Toyota and the first generation of Avanza was released on 15 January 2004. To date, Avanza had third generation which was launched on 10 November 2021. Based on sales performance, the sales of avanza reached 175 thousand units in 2023.


The Summary of 10 World’s Most Popular Car from Toyota


10 World's Most Popular Brands of Toyota in 2023

Reference of 10 World’s Most Popular Car from Toyota

Toyota. 2024. Integrated Report 2023. Available at: https://global.toyota/en/ir/library/annual/

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